What’s the deal with sunglass prices?
Sunglasses serve a dual purpose; they are both practical and cosmetic. We use them to protect our eyes from harmful UV rays as well as to express our specific standpoint around fashion. Today it is possible to buy sunglasses from many different brick and mortar locations, a vendor next to the road, to various kiosks […]
What type of consumer are you?
In any sales or retail environment, there are many different types of personalities to deal with. Some of us love shopping, personally I create opportunities to buy and shop, even if I don’t need anything. At the same time, I know there are many people that dread the idea of having to buy anything. For […]
The colours of summer
I love colour – to me it is an extension of my personality and feelings. Colour has always been a prominent factor in eyewear collections, with variations being offered over different collections and different seasons. I would like to give you some background to the origin of colours and colour definitions, the meaning of colours […]
What is the deal with buying sunglasses?
These days, sunglasses are available for sale where ever you look. I know for a fact that some malls will have more than seventy sunglass vendors. They are sold in sports shops, lingerie stores, pharmacies, street corners, you name it, everybody sells them. This is interesting, since your choice of sunglasses can have a profound […]
Buying Spectacles online. Good idea, or not?
Following a holiday season filled with quality time with family, gifts and shopping, I am faced with an interesting question, “How great is online shopping for eyewear pieces really?” I found myself asking this question after several conversations with friends about their habits surrounding online shopping. It is so convenient to shop for gifts, clothing […]
What’s the deal with brand names?
Establishing a global brand, requires lots and lots of investment, effort and time. As an example – take the story of the Gucci brand. Guccio Gucci was born in 1881, in Florence, Italy. He began his small leather goods and luggage company in Florence, Italy, in 1921. He had previously worked at the famed Savoy […]
Your eyewear wardrobe
I suspect that the opinion I am about to give, at first glance, will have more appeal to a female audience, but I would like to urge all the guys to read and consider my advice. Some of the most satisfying make-overs I took part in, whilst a practising optometrist, was on men. Generally, men […]